CIDLLC handled Xplora’s shoot in Miami, producing the visual assets for the campaign.

Professional athlete Sasha Barkov helped Xplora connect with its target audience of young people and their parents, delivering the message that children don’t need a smartphone too early.

CIDLLC executed the production in Miami, coordinating the shoot around Barkov’s busy playoff schedule and enabling real-time remote monitoring of both photo and video assets.

The campaign’s outdoor and online advertising in Finland reached a wide audience, effectively reinforcing the core message: children benefit more from sports and play than from early smartphone use.