Ahlsell - Pro Tip
In the beginning…
Ahlsell had a perception problem that was slowing down growth: customers did not fully understand everything Ahlsell offers, or why they should choose Ahlsell over competitors. Our solution was to bring a strong dose of humor into the middle of the technical B2B world.
Process
The media need was modern and very extensive. We created a unified look and content for the character across all advertising channels used by Ahlsell, reaching both customers and staff.
…Karita Ahlsell
We created a creative character concept that made the brand approachable and memorable. Around this character, we built a multichannel campaign that was rolled out both internally and externally across stores, radio and online channels.
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The campaign gained wide visibility across online marketplaces, appearing both as banners and in targeted ad placements, which introduced the character to a new audience.
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Humor-driven content strengthened the brand’s presence and increased reach across multiple channels.
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Dynamic and ever-changing content brought the character into the customer experience through digital surfaces in the stores.
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Posters, brochures and other printed materials carried the character’s message directly into the hands of customers.
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The character’s voice was heard across Finland, strengthening brand recall in everyday situations.
and… it’s a WRAP!
Karita became Ahlsell’s prominent and distinctive voice, standing out in the technical wholesale world in a unique way. She is present across all of Ahlsell’s media, in the everyday life of stores, on radio, online, and in marketing materials, bringing a consistent, easily recognizable, and humorous tone to the brand. As a result, Ahlsell’s communication is now clearer, more engaging, and above all, more memorable for both customers and staff.